Typography Survey - Number 13

I have to say that i like the creativity of this logo and the clear message that it gives to the viewer. One of the things that makes this logo stand out is that color of choice for the background and the typeface. The dark colors give a sense of death which is basically the feeling the logo wants to give. I like a lot the idea of putting a letter on the the "ground" giving the idea of something dying. I like the the use of a Sans-serif font in the logo. The typeface is very simple this is what we need for this logo because the use of colors, letter falling down, they already give that feeling of death, so you simply need a very basic font to come up with the words. I believe this logo is very successful and very creative.

Typography Survey - Number 12

Typography Survey - Number 11

Adios Script is one of Alejandro Paul’s most elaborate and technically refined typefaces to date. It was invented on 2009 and ever since than it has been very popular on wedding invitations, letters and presentations.The great choice of using Adios Script on this wedding invitation card is that it adds warmth and a personal touch to the message and design. Adios Script looks beautiful specially on wedding cards because it has hundreds of ornamental ascenders and descenders allowing a beautiful interplay of strokes and combinations, while avoiding overlaps or conflicts. I found this typeface very artistic and it proves to stand out and give warmth to an invitation.

Typography Survey - Number 10

Frederick M.Lawrence is a law professor who teaches at Boston University. In 1999 he wrote a book describing how much he was disturbed by racial violence in the United States. His book was titled "Punishing Hate: Bias Crimes under American Law". On his book he not only wanted to express how much he disagree with racial violence but he wanted express how he wants this violence to be appropriately punished. The typeface used on this book cover was Carnival, which was designed by Andrew Newman. The Carnival typeface made the book cover very successful and really made it stand out. The type face not only described what the author felt about "hate crimes" but it also gave the reader a good summary of what the book was going to be about. By looking at the book cover of this book I can say that good typography doesn't have to be beautiful all the time. Picking the right typography that describes feelings for a particular topic tends to result in successful designs. Every typeface should be used according to the message that you would like to give to your reader and audience. The design of this book was perfectly executed with good usage of typography which makes the book cover successful.

Typography Survey - Number 9

Its interesting to know that American Airlines a major U.S. airline has a unique word-mark that uses the Helvetica typeface. Helvetica is a sans-serif typeface developed in 1957 by Max Miedinger and Eduard Hoffmann. Helvetica has that classic and modern look which tends to look elegant and relaxed at the same time. Other than looking elegant, Helvetica also remains legible when in motion which is of one of the reasons why American Airlines used the typeface on their word-mark logo. I find this logo very successful because it is simple, easy to read, and it remains readable during motion. The red color tends to pull the logo forward to make it stand out. I like the eagle symbol between the two letter A's it makes the logo more attractive by giving it more meaning to message. The Symmetrical Balance in the logo makes it look neat and organized which is another reason why the word-mark is very successful as well.

Typography Survey - Number 8

This design Logo was created by Robert Koritnik. Robert Koritnik has been a graphic designer for 5 years and creating logos is one of the things that he enjoys the most. This logo was created on July 21 2007, and he created this logo for an aviation company. The main purpose of the logo was to advertise the new company and to invite others and let them know that aviation classes are also being offered. I find this design very attractive and very creative for several reasons. First, the company name is SkyLark, and the designer used a lark bird as an illustration which reflects what the company does with out even looking at the logo text. Its very interesting that the bird illustration has a shadow but it is not the shadow of a bird, instead it is the shadow of air plane which makes the logo stand out by its creativity and imagination. The size of the bird and its position tends to get my attention a lot which is the first thing that pops out(point of emphasis). After the illustration the text "SkyLark" is written with Trajan, a very elegant typeface. Trajan is serif typeface designed in 1989 by Carol Twombly for Adobe. Trajan design is based on Roman square capitals which is an ancient Roman form of writing. Its interesting to find that the designer Robert Koritnik used the Trajan typeface for his logo, perfect way to add elegant text on his logo!! I find the design very attractive, creative, clean, simple, and describes 100% what the company does. Great logo and use of typeface.

Typography Survey - Number 7

The designer was trying to advertise new deodorants on the market. The designer used a Trajan typeface for his design. Trajan is an old style serif typeface designed in 1989 by Carol Twombly for Adobe. The designer was very successful at describing and letting you know that the new aromas are very pleasant. I like all of the shapes used such as curvy lines, tiny circles, and a hummingbird to represent the aroma coming out from the word "Exoticness". All of these shapes and symbols combine together give the sense of something magical and pleasant. Trajan is consider to be a very elegant and attractive typeface, and this is one of the reasons why the designer picked the font for this particular design.