I have to say that i like the creativity of this logo and the clear message that it gives to the viewer. One of the things that makes this logo stand out is that color of choice for the background and the typeface. The dark colors give a sense of death which is basically the feeling the logo wants to give. I like a lot the idea of putting a letter on the the "ground" giving the idea of something dying. I like the the use of a Sans-serif font in the logo. The typeface is very simple this is what we need for this logo because the use of colors, letter falling down, they already give that feeling of death, so you simply need a very basic font to come up with the words. I believe this logo is very successful and very creative.
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