The designer was trying to advertise new deodorants on the market. The designer used a Trajan typeface for his design. Trajan is an old style serif typeface designed in 1989 by Carol Twombly for Adobe. The designer was very successful at describing and letting you know that the new aromas are very pleasant. I like all of the shapes used such as curvy lines, tiny circles, and a hummingbird to represent the aroma coming out from the word "Exoticness". All of these shapes and symbols combine together give the sense of something magical and pleasant. Trajan is consider to be a very elegant and attractive typeface, and this is one of the reasons why the designer picked the font for this particular design.
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