Its interesting to know that American Airlines a major U.S. airline has a unique word-mark that uses the Helvetica typeface. Helvetica is a sans-serif typeface developed in 1957 by Max Miedinger and Eduard Hoffmann. Helvetica has that classic and modern look which tends to look elegant and relaxed at the same time. Other than looking elegant, Helvetica also remains legible when in motion which is of one of the reasons why American Airlines used the typeface on their word-mark logo. I find this logo very successful because it is simple, easy to read, and it remains readable during motion. The red color tends to pull the logo forward to make it stand out. I like the eagle symbol between the two letter A's it makes the logo more attractive by giving it more meaning to message. The Symmetrical Balance in the logo makes it look neat and organized which is another reason why the word-mark is very successful as well.
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